Why Workplace Experience Has Become a Business Strategy

Key Takeaways 

In this article, you'll discover how to: 

• Build a connected workplace experience that improves employee satisfaction and productivity.  

• Connect workplace technologies into a unified digital ecosystem.  

• Improve space utilisation, operational efficiency, and workplace services.  

• Create a scalable digital workplace strategy that adapts to changing business needs.  

• Turn workplace technology into a competitive advantage for employees and organisations. 

Workplace Experience Shapes the Modern Workday 

Monday morning begins seamlessly. 

An employee arrives at the office, checks in through a mobile app, and receives directions to a reserved desk located near project team members. Coffee, tea, and freshly baked croissants ordered earlier through the workplace services app are already waiting in the meeting room before the first client meeting begins. Visitors receive digital check-in instructions before arriving, allowing reception staff to welcome guests immediately. Digital signage provides employees and visitors with real-time meeting information, office announcements, and directions, while building systems automatically adjust lighting and environmental conditions based on occupancy. 

Every interaction feels connected, intuitive, and effortless. 

Workplace experiences like these do more than improve the employee experience. Connected, well-managed workplaces strengthen collaboration, increase productivity, and create environments where employees want to work. Organisations benefit from better space utilisation, improved operational efficiency, and greater value from existing real estate. 

Workplace experience has become a strategic business capability because organisations increasingly recognise that connected workplaces improve employee experience, strengthen business performance, and maximise the value of existing real estate.  

In fact, JLL identifies human experience as an increasingly important driver of business performance, helping organisations attract talent, improve productivity, and create more valuable workplaces. Delivering those outcomes requires a unified strategy that connects people, places, workplace services, and building operations through a shared technology foundation. 

Workplace Experience Influences Business Performance 

The business case for workplace experience continues to strengthen. Organisations are balancing multiple priorities, including: 

• Changing employee expectations  

• Expanding hybrid work and evolving workplace patterns  

• Rising operating costs  

• Increasing pressure to improve productivity  

• Maximising the value of existing real estate 

Research supports the growing importance of employee experience. Gallup's workplace meta-analysis, based on more than 3.3 million employees across 183,000 business units, found that organisations with highly engaged employees consistently achieve stronger business outcomes, including higher productivity, profitability, customer loyalty, quality, employee wellbeing, and lower turnover and absenteeism.  

Workplace experience plays an important role in creating that engagement. Employees who can easily reserve workspaces, collaborate with colleagues, welcome visitors, access workplace services, navigate office environments, and work in comfortable, responsive spaces spend less time overcoming daily obstacles and more time focused on meaningful work. 

Business leaders increasingly recognise that workplace experience extends beyond employee convenience. Connected, well-managed workplaces strengthen collaboration, improve operational efficiency, support better space utilisation, and help organisations maximise the value of existing real estate.  

Workplace Experience Requires More Than Individual Workplace Applications 

Creating a connected workplace experience involves much more than deploying digital workplace applications. Many organisations invest in individual solutions to address specific operational needs, including: 

• Desk and meeting room booking to simplify workspace reservations.  

• Visitor management to welcome guests and streamline check-in.  

• Workplace access to support secure and efficient building entry.  

• Workplace services to manage catering, maintenance, cleaning, and employee requests.  

• Digital signage to communicate real-time information, announcements, and directions.  

Each capability solves a specific business challenge and delivers value within its own area of responsibility. 

Collectively, however, these applications rarely create the seamless workplace experience employees expect. Employees experience the workplace as a single environment rather than a collection of technologies. A disconnected experience in any part of the workday can undermine an otherwise well-designed workplace. 

Successful workplace strategies therefore focus on connecting workplace capabilities rather than simply deploying additional applications. Shared data, coordinated workflows, and integrated operations enable workplace technologies to function as a unified ecosystem that delivers consistent experiences for employees, visitors, and workplace teams. 

How to Build a Connected Workplace Strategy 

Building a connected workplace strategy begins with business objectives rather than technology decisions. Organisations benefit from first defining the workplace experience they want to create and the business outcomes they want to achieve. Technology should enable that strategy rather than define it. 

Successful workplace strategies typically share five characteristics: 

• Define business outcomes first. Establish clear objectives for improving employee experience, collaboration, productivity, operational efficiency, and space utilisation before evaluating workplace technologies.  

• Connect workplace capabilities. Enable desk and meeting room booking, visitor management, workplace access, workplace services, and digital signage to function as a coordinated workplace experience rather than independent applications.  

• Integrate workplace and building operations. Connect workplace technologies with building systems so occupancy, workplace services, environmental conditions, and operational data support more informed decisions and responsive workplace environments.  

• Establish a shared data foundation. Create a consistent view of workplace activity that improves operational visibility, supports data-driven decisions, and enables continuous optimisation across locations.  

• Continuously improve workplace experiences. Monitor workplace performance, evaluate changing employee needs, refine workplace services, and adapt workplace strategies as organisational priorities evolve.  

  
  

Organisations that build workplace strategies around these principles create workplaces that are easier to manage, easier to scale, and better equipped to adapt to changing business needs. 

Turning Workplace Strategy into Everyday Operations 

Creating a connected workplace requires more than deploying individual workplace technologies. Employees expect every interaction—from reserving a desk and welcoming visitors to finding meeting rooms, accessing workplace services, and receiving real-time information—to work together as a single, seamless experience. Delivering that experience requires a connected digital foundation that brings workplace applications, operational systems, and building data together. 

Intelligent Buildings Software Stack (IBSS) from Mitsubishi Electric Iconics Digital Solutions provides an integrated suite of workplace applications that helps organisations deliver connected workplace experiences. Workplace applications for desk and meeting room booking, visitor management, workplace access, workplace services, and digital signage work together to simplify daily operations while improving the employee experience. 

Behind these workplace applications, GENESIS, the intelligent building platform from Mitsubishi Electric Iconics Digital Solutions, connects workplace technologies, building automation systems, operational data, and analytics within a unified environment. Rather than operating as isolated systems, workplace technologies become part of a connected ecosystem that improves visibility, supports better decision-making, and enables organisations to adapt as workplace requirements evolve. 

The result is a workplace where employees experience a connected environment rather than a collection of disconnected technologies, while organisations gain greater visibility, operational efficiency, and long-term flexibility. 

Workplace Experience Defines the Future of Work 

Organisations no longer compete solely on office location, workplace amenities, or technology investments. Competitive advantage increasingly depends on creating workplace experiences that help employees collaborate effectively, perform at their best, and feel connected throughout the workday. 

Achieving that experience requires more than deploying workplace applications. Successful workplace strategies connect people, places, workplace services, and building operations through a shared technology foundation that supports both employees and business objectives. 

IBSS helps organisations bring that strategy to life by connecting workplace capabilities into a unified platform that improves operational visibility, simplifies workplace management, and creates consistent workplace experiences across every location. 

Organisations that invest in connected workplace strategies today will be better positioned to adapt to changing employee expectations, evolving business priorities, and the future of work. 

Discover How IBSS Supports Connected Workplace Experiences 

Learn how the Intelligent Building Software Stack (IBSS) from Mitsubishi Electric Iconics Digital Solutions connects workplace applications, workplace services, and building operations to help organisations deliver seamless workplace experiences while improving operational performance. 

Visit the IBSS webpage or speak with a workplace technology specialist to learn more or contact one of our experts. 

Frequently Asked Questions 

Frequently Asked Questions About Workplace Experience 

Modern workplace strategies involve much more than deploying digital workplace applications. The following questions address common challenges organisations face when creating connected workplace experiences and explain how integrated workplace technologies support employee engagement, operational efficiency, and business performance. 

What is workplace experience? 

Workplace experience describes how employees, visitors, and workplace teams interact with physical workplaces, digital technologies, workplace services, and building environments throughout the workday. A positive workplace experience removes friction from everyday activities, making collaboration, navigation, communication, and access to workplace services simple and intuitive. 

Why has workplace experience become a business strategy? 

Organisations increasingly recognise that workplace experience influences employee engagement, productivity, collaboration, space utilisation, and operational efficiency. Creating connected workplace experiences also helps organisations maximise the value of existing real estate while adapting to hybrid work and changing employee expectations. 

What technologies support connected workplace experiences? 

Connected workplace strategies typically combine multiple workplace technologies, including desk and meeting room booking, visitor management, workplace access, workplace services, digital signage, and building management systems. Connecting these technologies creates a seamless workplace experience while improving operational visibility and decision-making. 

Why isn't deploying individual workplace applications enough? 

Individual workplace applications solve specific operational challenges, but employees experience the workplace as one connected environment. Disconnected technologies often create fragmented experiences, duplicate information, and inefficient workflows. Integrating workplace technologies enables coordinated operations and a more consistent employee experience. 

What is the Intelligent Buildings Software Stack (IBSS)? 

The Intelligent Buildings Software Stack (IBSS) from Mitsubishi Electric Iconics Digital Solutions is an integrated suite of workplace applications that helps organisations connect workplace technologies, workplace services, and building operations to deliver seamless workplace experiences across multiple locations. 

What role does GENESIS play in workplace experience? 

GENESIS is the intelligent building platform from Mitsubishi Electric Iconics Digital Solutions that connects workplace technologies, building automation systems, operational data, and analytics within a unified environment. This connected foundation helps organisations improve visibility, simplify operations, and support better workplace decisions. 

How does a connected workplace improve operational efficiency? 

A connected workplace enables organisations to coordinate workplace services, automate routine processes, optimise space utilisation, respond more quickly to changing workplace conditions, and provide employees with easier access to the information and services needed throughout the workday.